When we promised free repairs for life, friends in the industry called it a lovely way to go broke. Seven years in, the numbers tell a calmer story.
What comes back
Zips account for 41 percent of repairs, torn pockets for 23 percent and worn cuffs for 18 percent. Most jobs take under an hour, and the average garment returns to its owner within nine days.
A repair is the cheapest product we will ever make — and the one customers remember.
Every repair is logged against the pattern it came from. That log is the most useful design document we own.
Written by
Lotte Verhoeven
Lotte cycled 11 km to a tailoring job for six years before deciding the clothes should do more of the work. She founded Pyrane in 2017.
